Look Good, Do Good! Pure Waste x Chi Modu Collaboration

Excited to receive some of the first samples from this collaboration. I chose Pure Waste, from Helsinki Finland,  as a partner in this because we both believe strongly that we must all Stop Wasting Earth's Resources. We made these products to bring attention to the fact that water is too precious of a commodity to be wasted. Few know that it takes more than 2,900 gallons of water to grow a little over 2 pounds of cotton. For the rest of the world that's 11,000 liters to grow 1 kilogram of cotton.  The Tupac T-shirt I'm wearing below saved over 700 gallons or 2700 liters of water in its manufacturing process. It's made from 100% recycled material. Look good, do good™.

Available Spring 2016

 I'm not usually in front of the camera and rarely ever take  selfies , especially in a hotel room, but this product is worth my bending the rules.

I'm not usually in front of the camera and rarely ever take selfies, especially in a hotel room, but this product is worth my bending the rules.

Everybody loves, uses and wears cotton.

Growing the 24 million tons of cotton consumed every year takes 2.6% of all arable land in the world. This is equal to the size of Turkey and enough land to feed over 200 million people.

10 – 15 % percent of cotton is wasted in the manufacturing process.

Almost 3 million tons of cotton are wasted when spinning yarns, weaving fabrics and cutting clothes. This is enough material to manufacture three T-shirts for every person on this planet.

Wearing this product you vote yes to saving water and you look good doing it.

One T-shirt saves 700 gallons or 2700 liters of water along with with a story worth sharing.

You can watch the pure waste cotton recycle process by clicking here