Yes. x Chi Modu x Snowboards



Chi Modu is one of those guys whose Instagram feed is an endless stream of epic throwbacks. Back in the early-to-mid nineties when Hip-hop was making it’s first bull-run, Chi was there as a burgeoning photographer, recording its defining years and legendary characters. This special collaboration celebrates the historical storytelling his images convey and the impact these artists have had on our collective, modern culture.

Chi first picked up a camera while a student at Rutgers. After honing his skills at the International Center of Photography, he landed a job at The Source, which was the definitive magazine of hip hop culture. It was here that Chi developed relationships with the biggest icons of the hip hop movement, including Tupac Shakur, Notorious B.I.G., Mary J. Blige, and L-L Cool J, most of whom were not yet famous.

This work could only be at home in a LTD run, framed in the most advanced design of the YES. collection. The all-new, Asymmetrical MidBite Twin.